Who's to strike top 10?

Ever thought of the intricacies belying the otherwise simple process of ‘searching’? You may have noticed that the same search in different search engines almost never turn out results with an identical page rank. Search Engines seem to have developed a basic functionality and character of their own.

While Google is more of an information engine, you would find MSN search’s churning out product-based results; otherwise obscure in other searches. Each search engine is settling into a definitive niche in the World Wide Web.

Whether you are a web surfer or a Website Design Company, the key phrases you choose to use should be justified with relation to the search engine you wish to capitalize on.

The unknown and mysterious combination of algorithm used by search engines has left many a good site out of the page ranking game while others seem to be making a good head-start.

The basic psychology to a higher page rank is to have a large number of external links leading to your site while increasing the number of ‘intra-links’ in your site. Size matters too. The greater the number of pages in your website, the higher you score.

Of course, there’s a tiny glitch to that. A web page exists to a search engine only if it has at least one link that ‘introduces’ it to the web family. Though the right formula may sound easy to attain, it’s of little wonder that most companies are sweating it out over their websites.

Needless to say, Website Design Company’s and SEO services face the real challenge of striking top 10.

Importance of website for small business

21st century – the era of computers, the exchange of goods and services, transcending the geographical boundary, is happening online. An intelligently designed website of product s and service providers forms the effective tool for online trading, for corporate as well as small business developers.

In the present era, life has become busy ad time has become the precious asset that every individual would like to posses. People want services to reach their door steps in the least possible time. Internet has made transactions possible, sitting at home, just by a click on the mouse. In such a scenario, the business class has identified the need for possessing a well architectured website.

A well structured website not only generate sales but also save man power costs by automating basic functions, which are still traditionally handled by humans. Understanding the pulse of the corporates, SME, small business developers, companies providing website design service have come up with innovations . Small business website designers have succeeded in blending the creative ideas with advanced technologies.

For small business group a website of their own is the most cost effective method of advertising about their products and services across the world. A well customised website can act as user friendly interface between the vendors and the buyers, thus generate a higher revenue through online sales.

As globalisation has broken the political and geographical ambits, transfer of knowledge and technologies between countries is occurring at a greater phase. Outsourcing of website design services has emerged as a cost effective way of developing websites specially for small business developers.

A judiciously designed website is the sharpest weapon that a small business developer could posses to have an edge over their competitor.